A few months ago I stumbled upon a blog post from Melbourne High School. Here, Catherine talks about being inspired by the Unquiet Librarian, who wrote a similar post on promoting her library by creating goody bags. I thought this was a brilliant idea, and decided to draw upon these two posts and create my own promo bags for the new staff starting in our 2018 academic year.
I used the reflection from the Unquiet Librarian as my starting point. In her reflection she mentions the following points:
- Approach vendors
- Something customised from your library
- Approach local businesses
Approaching the vendors is the time-consuming part, I contacted all our vendors and not everyone got back to me. Still, I ended up with posters, pens and bookmarks from a number of them. They also directed me to their website, for free printable material. I chose not to do this as I wanted to keep costs down.
I liked the idea of adding something customised, I looked into having notebooks, stickies and pens but all proved to be too expensive – still, it’s something I’d look into again at a later date if the bags prove to be successful. Instead, I created an A5 poster advertising our services. The poster contained information about our LibGuides, resources, collaboration and PD. I also created another flyer of coupons as incentive for the staff to request LibGuides, use our space and expertise. Each time they ‘cash in’ a coupon they get a service, a sweet treat and go into the draw to win a prize ( prize still to be decided).
Finally, I approached local businesses, but I left it too late.
Whilst we are only giving our new staff a promo nag, we are intending to give all staff the coupons to encourage use of the library and our resources. We just need to wait until 2018 to see if the bags are effective, but I’m thinking they will be because, who doesn’t love a freebie?